Friday, May 15, 2009

Sustaining Brands

This 1959 Volkswagen commercial looks back on the 1950s to position the brand against the excesses of competing brands. The commercial speaks to brand sustainability based on improvement of utility.

It is a humble commercial demonstrating a profound business truth. That truth is to always plan for long run social sustainability.

Most economic models marginalize the things that matter in the long calling them "externalties." The thought was not lost on Keynes.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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