Brand loyalty is ultimately based on core values shared between the brand and its followers. In this commercial for
Calvo tuna every step along with way is infused with a sense of purpose.
Indeed, the music has a percussive flamenco insistence. This commercial asks for the order in every frame.
The commercial was done by Publicis EspaƱa, the Madrid agency.
Copyright © 2009 by John Eighmey. All Rights Reserved.
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