Sunday, May 17, 2009
Sense of Purpose
Brand loyalty is ultimately based on core values shared between the brand and its followers. In this commercial for
tuna every step along with way is infused with a sense of purpose.
Indeed, the music has a percussive flamenco insistence. This commercial asks for the order in every frame.
The commercial was done by Publicis España, the Madrid agency.
Copyright © 2009 by John Eighmey. All Rights Reserved.
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