Sunday, May 17, 2009

Sense of Purpose

Brand loyalty is ultimately based on core values shared between the brand and its followers. In this commercial for Calvo tuna every step along with way is infused with a sense of purpose.

Indeed, the music has a percussive flamenco insistence. This commercial asks for the order in every frame.

The commercial was done by Publicis EspaƱa, the Madrid agency.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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