Diversity promotes creativity. Other viewpoints can introduce us to new possibilities. And, what we already think we know can be appreciated in expanded ways.
This Skype commercial demonstrates the Cognitive Theory of Emotions. Through the narrative, we come to a deeper realization of both Skype and the importance of human contact. This personal story places the brand in the heroic role of keeping families together despite challenging circumstances of time and distance.
The lesson is that greater cognitive and emotional response comes from showing brands in unexpected, more diverse, circumstances. That is the direction for deeper meaning and greater impact in the marketplace.
Copyright © 2013 by John Eighmey. All Rights Reserved.