Tuesday, December 10, 2013

Advertising and Realization

In music, realization is said to be the action of enriching a piece of music by interpreting performance directions that are ambiguous.

In advertising, realization occurs in the minds of audience members when they are invited to construct their own narratives for the imagery in messages they see.

In so doing, their existing values come forward to guide their interpretation, and they come to realize the fullness of the idea in the message as their own thoughts.

video

The action of the whale in an unexpected context invites interpretation. Realization of both the meaning and immediacy of the environment as one world is brought home in ways words cannot.

This public service message for the Whale and Dolphin Conservation Society was created by Gentleman Scholar, an agency based in Los Angeles, CA.

   Copyright © 2013 by John Eighmey. All Rights Reserved.

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