Tuesday, April 3, 2012

Shakespeare as Advertising Copywriter

To seek, to share, to save. The latest commercial from Google+ condenses and expresses the functions of social network services.

The creative work was done in London, UK by the advertising agency Adam & Eve.

Copyright © 2012 by John Eighmey. All Rights Reserved.

Monday, April 2, 2012

Advances in Advertising Placement

It's not news that the precision of the Internet has dramatically advanced the productivity of advertising placement.

Here's an entertaining example in connection with the previous blog post about the Fiat 500 commercial that ran on the 2012 Super Bowl. A banner link to latest Fiat 500 commercial "House Arrest" has been appearing in the advertising banner location below the post.

That link won't be featured forever though, so here's the commercial for "archival purposes."

Copyright © 2012 by John Eighmey. All Rights Reserved.