Monday, May 18, 2009

Difference in Detail

"From the assembly line to the road" is a familiar story line for automotive advertising.

Yet this new commercial from Ford shows how details can convey a strategic message in a fresh and confidence inspiring manner.

video

The precision of the Mission Impossible inspired assembly, the breath of life to install the air bag, and the brand reveal as the car emerges from its protective bath, all these details work to evoke an emotional response of confidence in the car.

The kiss to the brand mark seems a fitting transition to the road scenes.


The commercial was done by JWT Shanghai.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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