Saturday, January 14, 2012

Whale Of A Commercial

Tow truck drivers are like fishermen, always out to hook "the big one." Therein lies the basis of a great automobile commercial.

However, to realize this promise, the brand needs to be a big one, legendary in some respect.

It is one thing to "claim" legendary. Thirty years ago Audi pioneered permanent all-wheel-drive.

It is another thing to enact legendary with conviction. People recognize the metaphor of "the one that got away," whether it is Ahab's great white whale or a catfish lurking in a summer pond. This commercial is brilliantly conceived and produced.

Copyright © 2012 by John Eighmey. All Rights Reserved.