Here, a mother takes her daughter's photo in front of the McDonald's animated outdoor display in Piccadilly Circus, London. The Charlie Chaplin hat is being shown at the moment, but the display will quickly change to many others.
The daughter sees herself appearing to wear the hat and smiles.
Doubtless that photo, and those of thousands of other tourists will be shared via Flickr, FaceBook, Myspace, YouTube, or even Twitter.
Here's the McDonald's viral video promoting photo and video sharing.
This demonstrates the inextricable link between mass communication and interpersonal communication. Clearly all of these people are "Lovin' It" and "sharing it" with McDonald's.