Wednesday, December 14, 2011

Attitude Toward the Ad As "Foot-in-the Door"

No one really wants to talk about buying insurance, but sometimes we need it.

Centraal Beheer is one of the largest insurance companies in the Netherlands.  Based in the city of Apeldoorm, the company is known for its lighter touch when it comes to reaching out to the marketplace.

The call to action translates as "Just call Apeldoorm." Their humor is so consistently fresh and to the point that the slogan has become an everyday utterance when people encounter unexpected problems.

Copyright © 2011 by John Eighmey. All Rights Reserved.