Wednesday, February 23, 2011

Mood, Memory and Advertising Effects

Psychological studies have shown that mood states at the time of learning associate themselves with the material being learned.  Positive mood states are more likely than negative to promote learning and recall of material congruent with mood.

Studies also show that people in positive mood states tend to do a better job of integrating new information into their beliefs.

This highly symbolic and positive affect producing commercial for the World Wildlife Fund was created in Mexico City, Mexico.

Copyright © 2011 by John Eighmey. All Rights Reserved.

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