Monday, September 22, 2014

Nudge Theory of Advertising

Manipulation involves encouraging someone to do what someone else wants them to do. Sometimes the "manipulated" person already knows what they should do, they just need a little nudge.

Call it the "nudge theory" of advertising.

 Copyright © 2014 by John Eighmey. All Rights Reserved.

Thursday, September 11, 2014

Collisions: The Source of Creativity

I tell my students you cannot have a new idea if you only have one idea.

Creativity involves intersections, and the most interesting outcomes can be described as collisions.

Here we see the outcome of a three-way collision when irony and parody are collided with self-confidence.

Everything old can be made new again.

  Copyright © 2014 by John Eighmey. All Rights Reserved.