Sunday, May 10, 2009

Performance Advertising

You can't have a new idea if you only have one idea. That is the basis for creativity. Collide ideas to create new ones in surprising ways.

Some idea "collisions" are pleasantly surprising, others can be strident, yet sometimes surprisingly productive.

Spreading steadily on the Web is a pleasing combination of Love Story (Taylor Swift) with Viva La Vida (Coldplay). The latest from Viral Video Chart shows 615,014 views of the video and 610 blog postings over the past 30 days.

In the 8 minute video, music arranger John Schmidt performs his "mish/mash" arrangement with cellist Steven Sharp. If you have a Bose sound system connected to your computer this 3-minute excerpt will definitely "activate your subwoofer."

This is a good example of what I call "performance advertising."

Copyright © 2009 by John Eighmey. All Rights Reserved.

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