Some idea "collisions" are pleasantly surprising, others can be strident, yet sometimes surprisingly productive.
Spreading steadily on the Web is a pleasing combination of Love Story (Taylor Swift) with Viva La Vida (Coldplay). The latest from Viral Video Chart shows 615,014 views of the video and 610 blog postings over the past 30 days.
In the 8 minute video, music arranger John Schmidt performs his "mish/mash" arrangement with cellist Steven Sharp. If you have a Bose sound system connected to your computer this 3-minute excerpt will definitely "activate your subwoofer."
This is a good example of what I call "performance advertising."