Sunday, October 6, 2013

The Psychology of Demonstration

The best advertising makes you think.

If you thought about rotisserie chicken, this commercial is not for you.

On the other hand, if you are a younger discerning customer for the most advanced automobiles, then this commercial speaks to you a charming, highly sophisticated way.

The commercial cleverly demonstrates the advanced function of this brand's latest suspension technology. Showing a car dodging potholes at a high rate of speed would have been for the birds.

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