Monday, November 19, 2012

Antidote for Commercialization

Here's one "antidote for commercialization" in the season of plenty of it.

Telling the story by means of snowpersons makes it all the more charming and evokative. Emotions, feelings, and cognitive responses can often be heightened by unexpected or unconventional approaches.

This commercial was made by Adam & Eve/DDB in London for John Lewis, the UK's storied department store chain (since 1864).

For more on the psychology of advertising, see Diversity and Communication Power.

                  Copyright © 2012 by John Eighmey. All Rights Reserved.