Saturday, May 2, 2009

Simply Natural

Here is a simple story...this cordial orange drink is all natural.

A wren-like bird instantly establishes itself as a personalty. We get a charming bird's eye view on the choices we make and they lead us naturally to the brand.

The commercial is at once simple and complex. There are layers of discovery that come to us from repeated viewing. It is a good example of "rich media."

This commercial was done by BBH, a London advertising agency.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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