Tuesday, May 12, 2009

Godzilla Saves Copywriters

In times of crisis Godzilla always shows up to save the world. He also regularly saves advertising copywriters.

In 1984 Godzilla showed up to save Dr Pepper.

In 2009 Godzilla returned in a new form to assist another beverage.

Archetypal action heroes can be good for advertising.

The 1984 Dr Pepper commercial was done by Young & Rubicam, then the world's largest advertising agency. Lou DiJoseph's group did historic work for Dr Pepper in those days. The 2009 Oasis commercial was by Mother, the agency in London.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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