In 1984 Godzilla showed up to save Dr Pepper.
In 2009 Godzilla returned in a new form to assist another beverage.
Archetypal action heroes can be good for advertising.
The 1984 Dr Pepper commercial was done by Young & Rubicam, then the world's largest advertising agency. Lou DiJoseph's group did historic work for Dr Pepper in those days. The 2009 Oasis commercial was by Mother, the agency in London.