Thursday, July 29, 2010

Advertising that Sticks

3M Post-it Notes have been around for 30 years. The success of this product is a testament to smart product development and highly efficient promotional programs.

The latest Post-It advertising places the second-most attention getting factor in advertising (a charming dog) in the midst of an arresting depiction of the product's advantages.

This 15-second commercial is attention-getting, likable, and makes a point that will stick with us.

By the way, what is the first-most attention-getting factor in advertising? A charming child, of course.

The first commercial in this most recent Post-it Super Sticky Notes campaign featured a child reaching for the note. Clearly, they are working their way down the advertising attention ladder.

Smart, very smart.

Copyright © 2010 by John Eighmey. All Rights Reserved.