All of my students know Eighmey’s Laws of Advertising.
Eighmey’s Law of Advertising No. 7 is: “When in doubt, rock it out.”
Rock music provides an endless wellspring of narratives
placed in the context of enjoyable melodies.
On one level, such advertising is destined to succeed merely
on the basis of attitude toward the ad. We enjoy the moment, so we like the
brand that made us feel good.
Cognitive responses enter the picture when the narrative of
the rock song plays directly to the brand’s selling proposition.
In this Vodaphone commercial, our heroine is waiting and
hoping, yet the call never comes. But, when they meet again, his actions will
be revealed. He won’t be able to blame it on his phone.
Copyright © 2013 by John Eighmey. All Rights Reserved.
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