Viewer interest in online video advertising is increasing
rapidly. In June, 183 million
Americans watched online advertising videos 44 billion times. That amounts to
an average of 240 per month, or about 8 per day.
Studies show the web audience tends to avoid (click away or
opt out) from forced exposure video advertising as soon as they can.
What is it that they want to watch?
Viewers are interested in this kind of advertising video
because it is both informative and enjoyable.
In the Jaguar advertising video, a person with obvious expertise takes us through a demonstration in the context of a widely known event that challenges the product to perform. Hence, the viewer goes beyond perception to apperception.
In the Jaguar advertising video, a person with obvious expertise takes us through a demonstration in the context of a widely known event that challenges the product to perform. Hence, the viewer goes beyond perception to apperception.
When it comes to persuasion, this advertising video does not
force a message argument in a traditional manner. Rather, the product is
allowed to earn our appreciation by demonstrating its value in an emergent
manner, inviting us to opt in.
Copyright © 2013 by John Eighmey. All Rights Reserved.
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