Monday, July 29, 2013

Second Level Problem-Solution in Advertising


Problem-solution is one of the most effective formats for advertising. The approach places product demonstrations in strategic contexts.

video

In this Maple Leaf Bacon commercial we see what I call “second level problem-solution.” This homemaker is vexed by all the little things that don’t get done and should be shared. And, bacon can be annoying to prepare. There is all that extra fat to deal with.

The solution to one problem becomes the solution to another. The power of “second level problem solution” is double strong.

  Copyright © 2013 by John Eighmey. All Rights Reserved.

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