Thursday, July 18, 2013

Online Video Advertising Coming of Age

ComScore has just released its latest online video rankings showing 183 million Americans watched online videos more than 44 billion times in June.  And, for the third month in a row views of online video advertising surpassed 20 billion.

I’ve made chart showing these results for all the ComScore monthly reports so far this year. You can see the upward trend for viewing of both advertising and non-advertising videos.

Here is a chart showing the advertising video viewing share out of the total views of all online video (advertising and non-advertising).

My chart indicates that online advertising videos are coming of age as a media factor. Next month online advertising videos may reach the marker point of  one-third of the entire realm of online video viewing in the United States.

   Copyright © 2013 by John Eighmey. All Rights Reserved.

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