“Ice cold” is the traditional invitation to refreshment seen on soft
drink signs everywhere.
In Columbia, Coca-Cola has cleverly converted this traditional soft
drink call to action into a surprising product innovation.
Advertising is best when it is about product news. Here, Coca-Cola, the world’s most popular
beverage, is thinking “outside the bottle” to bring consumers the latest in convenient, enjoyable
refreshment.
Vendors are said to be selling hundreds of bottles per hour on the beaches of Columbia.
Vendors are said to be selling hundreds of bottles per hour on the beaches of Columbia.
Copyright © 2013 by John Eighmey. All Rights Reserved.
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