Psychology of Advertising: Welcome to this Blog

Monday, January 5, 2009

Welcome to this Blog

Welcome to my blog about the Psychology of Advertising.

I'll post my observations about current items and point out helpful sources for thinking about advertising.

I teach the Psychology of Advertising. This course has a long tradition at the University of Minnesota.

This blog is meant for anyone interested in thinking about advertising. People like to study advertising.

2 comments:

AnonymousJanuary 20, 2009 at 2:35 PM
This blog is really neat and this information is helpful and interesting.

Marc Peña
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alicia houselogJanuary 22, 2009 at 7:38 AM
You're teaching Psych of Ad this semester? Too bad I already took it! Blogging is a nice idea.
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Important Readings For You

Eighmey's journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article "Profiling User Responses to Commercial Websites" (see Journal of Advertising Research, March 1997) has been cited in more than 783 scholarly articles and books.

For a conceptual and data-driven analysis of youth values and the propensity to act on values, read Eighmey's article "Why Do Youth Enlist? Identification of Underlying Themes" in Armed Forces & Society, Vol. 32, No. 2, (January, 2006).

Read "Harlow Gale and the Origins of the Psychology of Advertising" in the Journal of Advertising, December 2007 for historical perspective.

For the big picture read "The Psychology of Persuasion: Perspectives for Theory, Research and Application in a Diverse World." A book co-authored with Osei Appiah and published by Cognella, 2011.

For 450 print ads that bring to life Advertising and American History, scroll down to the link featuring the original ad for Oreo cookies. Why not check out all the other links, too.