Thursday, January 29, 2009

Ask for the Order

Advertising should always ask for the order. This 1984 commercial by Y&R New York asks for the order in the very first frame, and then asks again and again and again.

In automotive advertising this commercial has yet to be surpassed.

video

The art director was Cary Lemkowitz wrote it. The art director and producer was Joe Puhy.

Their work is a textbook on how to make effective advertising.

Copyright © 2009 by John Eighmey. All Rights Reserved.

2 comments:

  1. John, maybe it's my mind, but I was wondering if there was any controversy over this spot at the time about the lighthouse images as part of the seduction theme?

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  2. Good question. I don't think there was any, the spot is such a total form, people enjoyed it for what it was.

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