In automotive advertising this commercial has yet to be surpassed.
The art director was Cary Lemkowitz wrote it. The art director and producer was Joe Puhy.
Their work is a textbook on how to make effective advertising.
Thursday, January 29, 2009
Ask for the Order
Advertising should always ask for the order. This 1984 commercial by Y&R New York asks for the order in the very first frame, and then asks again and again and again.
In automotive advertising this commercial has yet to be surpassed.
The art director was Cary Lemkowitz wrote it. The art director and producer was Joe Puhy.
Their work is a textbook on how to make effective advertising.
Copyright © 2009 by John Eighmey. All Rights Reserved.
In automotive advertising this commercial has yet to be surpassed.
The art director was Cary Lemkowitz wrote it. The art director and producer was Joe Puhy.
Their work is a textbook on how to make effective advertising.
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John, maybe it's my mind, but I was wondering if there was any controversy over this spot at the time about the lighthouse images as part of the seduction theme?
ReplyDeleteGood question. I don't think there was any, the spot is such a total form, people enjoyed it for what it was.
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