Thursday, January 22, 2009

Admirable Work

Although short form commercials are interesting and useful, longer form brand journalism will continue to play its role building brands.

This new commercial by AlmapBBDO in São Paulo shows us why.

The words of the song, "When the night has come, and the land is dark..." gently remind us of the challenging days ahead with respect to energy use. A story about a charming hybrid unfolds, and we are left with positive feelings about the core values of the brand.

One of my students observed, "The spot is a metaphor for the VW as the man's new best friend." This student will go far in advertising.

"When in doubt, rock it out!"

Copyright © 2009 by John Eighmey. All Rights Reserved.

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