Sunday, June 1, 2014

Art in Advertising

Artists share realizations. They communicate a new view of reality, and the audience thinks differently.

In the hands of a lesser art director, these illusions might appear trite. But, in this 1994 commercial the high fashion approach to the artistic tradition of altered perspective invited the audience to a deeper understanding of what hair can mean.

Art plays the critical role answering the fundamental question for any advertising person. What can the advertising be? 

   Copyright © 2014 by John Eighmey. All Rights Reserved.

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