Call it the reward theory of communication if you like. As communicators, we borrow attention from our audiences, and we owe them something in return: Enjoyment.
On one conceptual level, the "Game Before The Game" invites you to recognize key aspects of the psychological theory of trying: attitudes toward success, failure, and the preparation to succeed. There is also the obvious factor of source credibility or celebrity endorsement with a product demonstration throughout the message.
And, the story itself invokes the cognitive theory of emotions. A father's prayer, the athletes prepare, the audience anticipates, the event arrives, go with God.
But more than anything, this commercial comes on like a cultural force driven by the beat of the music. It is an artistic total form from beginning to end. And, of course, it asks for the order.
Copyright © 2014 by John Eighmey. All Rights Reserved.