Psychology of Advertising: Advertising and Art

Thursday, May 29, 2014

Advertising and Art

Artistic expression moves people: to think, to feel, to believe, to do.

Maya Angelou's performance in this PSA gave power to her words connecting them with a specific cause, allowing others share her vision and to act.

This 1994 public service message for the UNCF was created by Y&R in New York City. The supporting actors were all Y&R employees.

Copyright © 2014 by John Eighmey. All Rights Reserved.

No comments:

Post a Comment

Important Readings For You

Eighmey's journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article "Profiling User Responses to Commercial Websites" (see Journal of Advertising Research, March 1997) has been cited in more than 783 scholarly articles and books.

For a conceptual and data-driven analysis of youth values and the propensity to act on values, read Eighmey's article "Why Do Youth Enlist? Identification of Underlying Themes" in Armed Forces & Society, Vol. 32, No. 2, (January, 2006).

Read "Harlow Gale and the Origins of the Psychology of Advertising" in the Journal of Advertising, December 2007 for historical perspective.

For the big picture read "The Psychology of Persuasion: Perspectives for Theory, Research and Application in a Diverse World." A book co-authored with Osei Appiah and published by Cognella, 2011.

For 450 print ads that bring to life Advertising and American History, scroll down to the link featuring the original ad for Oreo cookies. Why not check out all the other links, too.