Tuesday, June 3, 2014

Advertising as a Cultural Agent

This 1966 Ford Fairlane commercial embodies that era's cultural scene in connection with the changing views of and toward women.

The actress Ann B. Davis enacted a romance novel inspired script to take the audience to the edge of innuendo and then "shift" to humor. The selling idea, of course, concerned the virtues of the car's automatic stick shift. 

This commercial was written and produced the same year as the founding of the National Organization for Women.  In this exemplary commercial, the archetype has turned the tables.

  Copyright © 2014 by John Eighmey. All Rights Reserved.

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