Friday, June 7, 2013

Advertising Reflects Family Values

In 2010 Pew Research, a highly respected national polling organization, found that racial intermarriage is almost universally accepted in the United States.  

Indeed, over one-third of adults say they have a family member or close relative married to someone of a different race.

In light of the substantial weight of public opinion, and the changing demographics of the nation, this Cheerios commercial presents an everyday family.

This commercial succeeds because of the quality of the script and the actors. Each actor plays an important role portraying a caring family member. Cheerios plays a role as the centerpiece in a gift-like act that celebrates the central values of family.

This is admirable advertising.

For more perspective on the psychology of advertising, please see Diversity and Communication Power.

   Copyright © 2013 by John Eighmey. All Rights Reserved

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