Sesame Street went viral on Friday.
Parodies of popular video ideas can be productive ways to hitchhike on the success of others. In this parody of the the highly successful Old Spice commercial that also went viral, Sesame Street shows strategic and creative smarts.
Of course the audience is parents, not children. The video reminds them of the joyful experience that is Sesame Street and points vividly to its qualities as a teacher of children. It also teaches us that Sesame Street is online.
This viral commercial is "Spot ON."
Copyright © 2010 by John Eighmey. All Rights Reserved.