Wednesday, October 20, 2010

Get in the Game

This intersection of smartphone apps, advergames and promotional give-aways takes audience involvement to a new level.

This Mini Stockholm smartphone app places "advergames" in hands of the audience and invites them into a real world brand experience.

The advertising agency behind this viral, Jung von Matt Stockholm, promises to deliver "ideas with momentum."

Copyright © 2010 by John Eighmey. All Rights Reserved.

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