Thursday, October 28, 2010

Brand Insistence


The Arab Dairy Products Company is based in the Heliopolis district of Cairo, Egypt. 

Their corporate website speaks of the natural taste of cheese from master cheese makers who combine the “handed-down, age-old cheese-making tradition with the best of modern technology, preserving the original taste while complying with stringent hygiene controls.”

Panda is their brand name for a line of mozzarella cheese products. It comes in grated form, cheese blocks, and Insalata Caprese – combining mozzarella, tomato, basil and olive oil.

The taste is said to be “delightfully fresh.”

So is their advertising.  Here’s a series of spots in their current campaign.

video

This campaign is both strategically smart and creatively brilliant. Many thanks go to Marv Waldman for letting me know about this advertising.

Copyright © 2010 by John Eighmey. All Rights Reserved.

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