Tuesday, August 24, 2010

Maxwell Goes "Wheeee" to the Market

Could switching to Geico really save you 15 percent or more on car insurance?

Who knows? 

To answer the question, a recent Geico commercial turns to the classic “this little piggy” nursery game parents use to entertain the youngest children.

video

Just as this little piggy entertains children, this commercial captivates its adult audience. 

The commercial also employs a genre from everyday adult conversation.  Questions about the outcomes of actions or events are often given improbable answers as a means of humorously saying “you can count on it.”

We may accept the implied answer or we may have curious disbelief, so like charmed children we happily call Geico to find out for sure.

Maxwell the pig makes it home, his commercial owns the market.

Copyright © 2010 by John Eighmey. All Rights Reserved.

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