Friday, August 20, 2010

Verizon Commercial Makes Ultimate Promise

The ultimate promise is personal empowerment. You can do anything and succeed.

This Verizon commercial speaks to youthful users of its wireless services with a commercial that both challenges and promises.

video

The challenge is to turn from everyday conversation to high purposes. The youthful voices acknowledge that their ideas will influence others to the extent they are wise, worthy and flawless.

The promise is to ensure that the most powerful transmitter is you. Verizon's commercial states, "Air has no prejudice, it does not carry the opinions of a man faster than those of a woman, it does not filter out an idea because I am 16 and not 30. Air is unaware if I am black or white, and wouldn't care if it knew."

This admirable commercial is more than a promise to youthful wireless customers. Ultimately, this is a commitment to the importance of always open access in connection with wireless communication.

Copyright © 2010 by John Eighmey. All Rights Reserved.

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