The television network, vtm, used the evident viral attractiveness of flash mob dancing to promote their fall television program "The Search for Maria." On Wednesday, they began a television program about the search for the actress who will play the role of Maria in the fall.
The vtm flash mob dance was staged in an Antwerp train station with 200 dancers and 10 camera people. The station sound system was filled with the cheery perfection of Julie Andrews singing "Do Re Me."
The dancers and bystanders clearly enjoyed the event, and the video is rapidly gaining an audience now on the Web.
Why is it these flash mob dances garner such attention? I think it is because the videos are such a clear demonstration of the sheer joy of community. The pace of life can act so as to keep people apart. Hence, there is joy in spontaneous cooperation. The virals extend this joy to those who watch them. And, we share the joy by telling others.
Dramatist Gene Roddenberry once spoke about the significance of music and the human spirit. He noted the importance of moments when people "combine into symphonic oneness."