Tuesday, April 28, 2009

High Definition and High Elaboration

A Samsung viral is challenging YouTube viewers to figure out how they made the viral with no edits using the latest Samsung High Definition camera phone.


To meet the challenge, of course you have to closely examine the high definition picture.

video

As of today, over 630,000 have viewed this viral, with 1,500 making comments on how it was done.

Great advertising should make you think. That's an important lesson shared by the Elaboration Likelihood Model of attitude change and advertising professionals.

This work was done by the:viral:factory, the agency based in London and Santa Monica.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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