Monday, April 20, 2009

It's off to work we go!

Walt Disney saw how new communication technologies could be used to share simple human truths more widely and more deeply.

One of those basic truths is enthusiasm for work. Nothing expresses this better than the classic work song of the Seven Dwarfs in the animated movie Snow White. "Hi ho, hi ho, it's off to work we go!"

This joy is brought to life in the latest commercial for Hershey's Kisses. They've named the commercial "Off to work we go!"

One would hope that people might see more than a joyful commercial about an enjoyable product. It is a charming commercial, but it is also the needed outlook of our times.

When I worked in New York City, there was a New Jersey Transit conductor who whistled this tune as he walked up the aisle taking tickets. I am sure his sense of humor was noticed by more than a few, and the lesson was not lost as they went off to work in the Big Apple.

And, let's be sure we remember the lesson of Walt Disney. The media business is always about human truths, successfully communicated with the latest technology.

That is exactly what Walt Disney did. And there is a future in it.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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