It's so easy even her significant other could do it. But it took the family dog to call attention to the goings on.
My students know this genre of advertising as what I have named "When in doubt, rock it out." Popular music provides a vast realm of what I call "emotive narratives," many quite germane to positioning the core values and selling propositions of brands all over the world.
In this case the band was a-ha (from Norway of course) and the song was "Take on Me." Here's an "a-ha moment" for those who recall the highly popular 1984 video for this song.
The Jotun advertising was done by Try Reklamebyrå, an Oslo agency.
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