Tuesday, April 14, 2009

Inspired Work

Jotun is a world-wide manufacturer of paints and coatings based in Sandefjord, Norway. The company's latest advertising for washable interior paint will "take you away."

It's so easy even her significant other could do it. But it took the family dog to call attention to the goings on.

My students know this genre of advertising as what I have named "When in doubt, rock it out." Popular music provides a vast realm of what I call "emotive narratives," many quite germane to positioning the core values and selling propositions of brands all over the world.

In this case the band was a-ha (from Norway of course) and the song was "Take on Me." Here's an "a-ha moment" for those who recall the highly popular 1984 video for this song.

The Jotun advertising was done by Try Reklamebyrå, an Oslo agency.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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