Monday, February 2, 2009

Super Commercials

Warm emotion secured two of the three top spots in the USA Today AdMeter poll of the 2009 Super Bowl commercials. The Budweiser clydesdale horses got our attention with two aspirational stories to reinforce the core values of the brand.

Doritos claimed the top spot with slap stick humor. But, with a sample size of 288, does an 8.46 score on the AdMeter really differ from 8.42?

A 60-second commercial for hulu was shown during the hyper-exciting fourth quarter of the game. It appears to be below average on the AdMeter (6.29 vs. a 6.66 average score for the brand sponsored commercials), nevertheless this spot shows us what advertising can be.

The hulu advertising agency is Crispin Porter + Bogusky.

Also during the fourth quarter of the game, a GE spot spoke to our shared concerns about energy use and GE's role in the technology to manage energy grids more efficiently.

GE's spot is both charming and strategically smart. It was in the middle of the likability ratings, but it positioned the company quite well to the broad reach audience.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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