Tuesday, February 17, 2009

Advertising & Mood States

Psychological studies indicate people in positive mood states tend to do a better job of integrating new information than people in negative or neutral mood states.

It is also reported that people in positive mood states may tend to engage in heuristic thinking rather than systematic thinking.

This commercial from Fiat shows how a highly improbable message can ask for the order in a charming and almost intuitive way.

video

The spot was part of the 2007 relaunch of the brand positioning this "city car" to the youthful and discerning market segments.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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