Here's a key frame from a classic Johnson & Johnson commercial.
The idea for the commercial was to film that most emotional moment when babies are first handed to their mothers in their hospital rooms.
That's the emotion. The strategic purpose of the commercial is to position certain J&J products and, importantly, to communicate the core values of the Johnson & Johnson Corporate Credo.
The commercial invites you to become part of the J&J family. It was done by Y&R New York. A classic, it ran in the early 1980s.
Claire Dalton commented on the J&J work (please see her comments below) and recommended a new Gerber commercial for it's similar strengths. Many thanks go to Claire for pointing out this spot!