Monday, February 23, 2009

Advertising & Hard Times

Advertising is always most compelling when it speaks to core values.

This spot from Shelter, the UK housing and homeless charity, employs the house of cards metaphor, a somber tone, and the viewpoint of the commuter train ride through a cityscape to bring home the reality of the housing crisis. The music is by Radiohead.

The commercial was done by Leo Burnett in London.

Copyright © 2009 by John Eighmey. All Rights Reserved.

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