Psychology of Advertising: Advertising and Realization

Monday, January 19, 2015

Advertising and Realization

Admirable advertising should make people think.

In this new video for 2015 Black History Month, the NBA presents a remarkable message that is simple yet complex.

We hear the voice of Martin Luther King, Jr. and his words of hope for all people. Listening to his words, a realization can take place about the meaning of his message as we see individual achievements within an institution dedicated to progress.

This remarkable message invites us to a realization about the profound depth of the wisdom of Martin Luther King, Jr.

Copyright © 2015 by John Eighmey. All Rights Reserved.

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Important Readings For You

Eighmey's journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article "Profiling User Responses to Commercial Websites" (see Journal of Advertising Research, March 1997) has been cited in more than 783 scholarly articles and books.

For a conceptual and data-driven analysis of youth values and the propensity to act on values, read Eighmey's article "Why Do Youth Enlist? Identification of Underlying Themes" in Armed Forces & Society, Vol. 32, No. 2, (January, 2006).

Read "Harlow Gale and the Origins of the Psychology of Advertising" in the Journal of Advertising, December 2007 for historical perspective.

For the big picture read "The Psychology of Persuasion: Perspectives for Theory, Research and Application in a Diverse World." A book co-authored with Osei Appiah and published by Cognella, 2011.

For 450 print ads that bring to life Advertising and American History, scroll down to the link featuring the original ad for Oreo cookies. Why not check out all the other links, too.