Monday, December 8, 2014

Advertising Is Education

If advertising can be said to be education, here is a commercial with many lessons.

The most admirable advertising teaches us first to feel, then to think, perchance to buy.

In this commercial from Hong Kong's prestige watch maker Solvil et Titus, we learn the significance of gift-like acts. Indeed, depicting the gift via the abstraction of an ink drawing gives genuine depth to the message.

In this love story about Audrey and Tom, we learn that messages can transcend class. Audrey departs with parents in a luxury car, while Tom remains in the care of a local policemen who rides a bicycle. Perhaps the kindly policeman is the boy's father, or perhaps he arrived at the behest of the store owner. We don't know.

With repeated viewings, we learn to appreciate the power of nuanced messages. This message can be likened to "rich media" with its many layers of meaning as we notice further details that enrich the story.

There are indeed many lessons to learn from this commercial. Remember them forever.

Copyright © 2014 by John Eighmey. All Rights Reserved.

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