Monday, December 1, 2014

Adventageous Advertising

The challenge of making a holiday commercial is to meld a message with an emotional or heartwarming story line.

Indeed, brands often try to out-do each other and their past-years' work attempting to wrap an emotional punch around a selling package.

Here, Samsung takes a light-hearted approach to charm us with the fun of the season.

The commercial succeeds as a personal story featuring actors Kristen Bell and Dax Shepard who are really married to each other.

It is a product line commercial and the advantages of Samsung technology are easily and clearly demonstrated throughout. As a window on their lives, it is also a celebrity endorsement commercial.

Copyright © 2014 by John Eighmey. All Rights Reserved. 

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