The challenge of making a holiday commercial is to meld a message with an emotional or heartwarming story line.
Indeed, brands often try to out-do each other and their past-years' work attempting to wrap an emotional punch around a selling package.
Here, Samsung takes a light-hearted approach to charm us with the fun of the season.
The commercial succeeds as a personal story featuring actors Kristen Bell and Dax Shepard who are really married to each other.
It is a product line commercial and the advantages of Samsung technology are easily and clearly demonstrated throughout. As a window on their lives, it is also a celebrity endorsement commercial.
Copyright © 2014 by John Eighmey. All Rights Reserved.