Monday, February 7, 2011

Best Buy Wins Super Bowl

Let's put the USA Today Super Bowl ad liking ratings aside (see earlier post below).  It's really a distracting "trash sport" when it comes to getting down to business.

For my money, I think Best Buy placed the smartest, most successful commercial on this year's Super Bowl.

When it comes to business and advertising strategy, it is hard to beat their offer to help us rid ourselves of yesterday's electronic millstones and replace them with the latest good things to do what we really want. Why not get something for our old technology, let it go properly into a recycling program, and happily move ahead with a better product?

When it comes to advertising creativity, Best Buy smartly employed two popular culture icons (metaphors) to bring its offer to life.

Just think.... it is time to "Ozzy that old phone" and "Bieber-Up" with the future.

Congrats to the people at Best Buy.  Smart business.

Copyright © 2011 by John Eighmey. All Rights Reserved.

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