It all started, once upon a time, in the magical creative department of Young & Rubicam, New York.
This early 1980s commercial was the first of the "clucking bunnies."
It demonstrates a fundamental principle of creativity. You can't have a new idea, if you only have one idea. It is the collision of metaphors that gives this work its enduring charm and meaning.
Copyright © 2011 by John Eighmey. All Rights Reserved.