Tuesday, March 1, 2011

Creating Creativity

Easter is just around the corner, four weeks away. This means we will be seeing Cadbury's annual delightful mixed metaphor advertising of rabbits, eggs, and chocolate. 

It all started, once upon a time, in the magical creative department of Young & Rubicam, New York.

video

This early 1980s commercial was the first of the "clucking bunnies."

It demonstrates a fundamental principle of creativity. You can't have a new idea, if you only have one idea. It is the collision of metaphors that gives this work its enduring charm and meaning.

Copyright © 2011 by John Eighmey. All Rights Reserved.

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