Psychology of Advertising: Super Banner

Thursday, February 10, 2011

Super Banner

Chrysler's outstanding Super Bowl commercial - Imported From Detroit - was a signal of things to come (scroll below for earlier post).

Here is Chrysler's banner from the top of today's New York Times. Clearly they know where to find me.

This is exceptional banner design employing symbols with wonderful copywriting... "A car you don't have to own to be proud of."

Now that is courageous copy.

The banner takes you to a site where you can view the Imported From Detroit commercial and learn more about the Chrysler 200. Just scroll down to February 8th below if you missed seeing this commercial on the Super Bowl.

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Important Readings For You

Eighmey's journal articles on Internet advertising place him among the 10 most widely cited on the subject. His path-making article "Profiling User Responses to Commercial Websites" (see Journal of Advertising Research, March 1997) has been cited in more than 783 scholarly articles and books.

For a conceptual and data-driven analysis of youth values and the propensity to act on values, read Eighmey's article "Why Do Youth Enlist? Identification of Underlying Themes" in Armed Forces & Society, Vol. 32, No. 2, (January, 2006).

Read "Harlow Gale and the Origins of the Psychology of Advertising" in the Journal of Advertising, December 2007 for historical perspective.

For the big picture read "The Psychology of Persuasion: Perspectives for Theory, Research and Application in a Diverse World." A book co-authored with Osei Appiah and published by Cognella, 2011.

For 450 print ads that bring to life Advertising and American History, scroll down to the link featuring the original ad for Oreo cookies. Why not check out all the other links, too.