I began this blog on the Psychology of Advertising two years ago. The objective remains to provide observations about current advertising and point out helpful sources for thinking about advertising.
The blog is meant for anyone interested in advertising. People everywhere like to study advertising. Over the past two years, many thousands of people in over 70 countries have read one or more of the 100 postings. In fact, this 2011 welcome note is posting number 100.
The spring 2011 semester begins today. I will again be teaching a graduate course called Psychology of Advertising. This course has a long tradition at the University of Minnesota.
In the 1890s , Harlow Gale, a faculty member in the Philosophy Department, taught a seminar he called Psychology of Advertising. Today, Gale is acknowledged as the first person to conduct scientific studies of the effects of advertising.
So this Minnesota tradition continues. And, I am looking forward to posting observations here on this blog. Many postings will correspond with discussions that are taking place in class, but the postings will also be offered with the understanding there are avid readers who are advertising friends around the world.
Welcome to Psychology of Advertising.